Mission and History

To address a missing element in many youth education programs, the mission of Prepared 4 Life is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship.

Prepared 4 Life’s core asset-based, experiential initiative, Lemonade Day, provides children with the opportunity to learn how to apply entrepreneurial thinking to the workplace and create the foundation for future success in the global economy. The foremost objective is to help today’s youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow.


Lemonade Day was inspired by the lessons local entrepreneur and philanthropist Michael Holthouse taught his young daughter and her friend when they set-up a lemonade stand. Instead of giving his daughter money to buy a turtle, Lissa got creative and asked her father if she could open a lemonade stand. Mr. Holthouse encouraged her to set goals and go for it. Who knew that what started as an innocent question from his then 10-year-old daughter, Lissa, wanting a pet turtle, would turn into a life changing opportunity for hundreds of thousands of children across Houston and the country!

Lissa and a friend set up a lemonade stand, and learned a ton along the way, but so did Michael! He realized that there were important lessons in mentoring and business that he was able to share with his daughter that day. That one day sitting in the street corner with his daughter at her lemonade stand inspired what is now known as Lemonade Day. It is day of educating and empowering kids to have a dream and pursue it and showing them how, actually giving them the tools to do it!

Lemonade Day is a free, fun, experiential learning program that teaches youth how to start, own and operate their own business – a lemonade stand. It began in Houston, Texas in 2007. Since then it has grown from 2,700 kids to 120,000 kids in 31 cities across America and Canada in 2011. The yearly momentum for Lemonade Day continues to build and by 2013 the program aspires to be in 100 cities with one million registered youth.