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Meet our Featured Entrepreneur, Katie!

Katy Scholl did it again!  For the third year in a row, she stiffed the competition in Lubbock, TX and beat all her personal goals because of her thorough understanding of what it means to be an entrepreneur.

Katie started her first Lemonade Day stand in 2014.  Her bicycle had been stolen from her porch and she wanted a new one.  She heard about Lemonade Day at school and decided that was the ticket to earning money.   She talked to her uncle about helping her with the stand and serving as her investor.  He was skeptical at first but Katie proved herself willing to work hard and sell her fresh-squeezed lemonade like a pro.  She hired her staff, trained them and paid them as promised.  She paid back the investment in her stand and took care of the landlord that “leased” the space for her stand in the parking lot of a very busy car wash.  Katie did so well that in the end, she had enough profit to buy her new bicycle and give a nice donation to Lubbock Impact, her favorite charity. 

The experience was good and Katie promptly began to use her plan again.  She decided to support various fundraisers for her basketball team throughout the year.  By the time Lemonade Day 2015 rolled around, Katie was ready to up her game.  Her goal was bigger.  She wanted to go to the Texas Tech Lady Raider Basketball Camp and stay on campus. 

For year two, Katie added smoked brisket, pork sandwiches and her very own “Awesome Sauce” to the menu.  She also added marketing on Facebook and handed out her business cards proudly proclaiming Katie’s Lemonade, “as seen on Lemonade Day.”  Katie’s landlord liked the idea of having the stand again in year two because Katie helped create even more customers for the car wash.  There was increased competition in year two but Katie did well anyway.   She had a theory, “Adding BBQ was definitely a plus because the smell of the BBQ drew people to the stand and had them coming back for more!”   Katie achieved her goal and attended the basketball camp of her dreams.  She also contributed to Lubbock Impact once again.

In 2016, Katie went all out and took on a bigger risk with Lemonade Day.  No longer skeptical about her commitment, Uncle Larry helped Katie with a loan for her own catering trailer.  She thinks of herself as a full-fledged business woman now.  She evaluates what her customers want and gives them plenty of service.    Each year has offered its own challenges and in 2016---weather was the wild card.  It was rainy and cold on Lemonade Day.  A lot of her competition stayed home, but Katie knows that true entrepreneur keeps working the plan.  She got her trailer to the carwash on a rainy day and it was her marketing and reputation that paid off.  There was a steady line until everything was sold out.  Katie’s profit for the day was a whopping $1,200.  She now does catering throughout the year along with her business on Lemonade Day.  Her goal is to pay off her trailer and save her money for college.

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