Our story

The Greater Indianapolis Story


In late 2009, Houston entrepreneur and native Hoosier Michael Holthouse asked local entrepreneur Scott Jones (www.scottajones.com) to bring this great program that he founded – Lemonade Day — to the Indianapolis area. This unique program teaches kids how to start, own and operate their own business: a lemonade stand.  Kids viscerally learn about entrepreneurship, financial literacy, philanthropy and much more. Scott agreed without hesitation to spearhead Lemonade Day in Indianapolis and started a new foundation – The Think Forward Foundation – to do it.  It was a huge commitment but he didn’t hesitate. Here’s why…

Today fewer and fewer kids are engaging in entrepreneurial activities like mowing lawns or starting lemonade stands. And yet many entrepreneurs talk about their early childhood experiences starting lemonade stands, or selling golf balls to empty-handed golfers, as the moment when the “light bulb went off.” The moment when they knew they could control their own destinies and possibly even change the world with their ideas. A lemonade stand did that for Scott, and he wants other kids to have that “light bulb” moment.

Meet our Advisory Board


Brett Shopp
Senior Consultant, KSM Consulting


Jason Williams
Executive Director, Centric Innovation Network

Jessica Trinosky
Branch Manager, Indiana Public Library-College Ave Branch

John Qualls
President, Eleven Fifty Academy/Think Forward Foundation

Marie Mackintosh
COO & President, Employ Indy

Nick Birch
CEO, Propel/Birch Startups

Ruth Nisenthal
Program Director, TRU Direction

Kendrea J. Williams
Lemonade Day City Director/Think Forward Foundation








What do kids learn by participating in Lemonade Day?

  • Setting measurable short-term goals
  • Setting budgets
  • Purchasing Supplies
  • Soliciting an Investor/Applying for a Loan
  • Setting Spending Goals
  • Setting Savings Goals
  • Profits vs. Losses
  • A Hands on Experience with Finances
  • Leadership and Decision Making
  • Customer Service
  • Civic Responsibility
  • Invested in their Future
  • Critical Thinking & Problem Solving
  • Presentation and Oral Communication Skills
  • Belief that attaining goals is within reach
  • Personal productivity
  • Self-direction & time management
  • Social Skills and Self Confidence
  • Math calculations
  • Reading & interpreting data
  • Oral & written communication

80% of Lemonade Day 2018 participants plan to participate again in 2019!