Our story

The Tuscaloosa Story

Townsquare Media Tuscaloosa is excited to bring Lemonade Day back to Tuscaloosa!  Lemonade Day engages every sector of our community, including families, businesses, youth organizations, schools and community-leaders. The support from the Tuscaloosa community has continued to keep this event and its materials free to every kid that wishes to participate. With over 700 registered children last year, we could not do this without the support of our sponsors and the community. The foremost objective is to empower youth to take ownership of their own lives and become productive members of society – the business leaders, social advocates, volunteers, and forward-thinking citizens of tomorrow.

This is all possible thanks to our sponsors:

Presenting Sponsor: Canada Dry Ginger Ale and Lemonade

Best Business Contest Sponsor: Cadence Bank

Main Squeeze Sponsors: 

Fresh Squeeze Sponsors: 

Community Partners: The Chamber of Commerce of West Alabama

Health Dept Guides


What do kids learn by participating in Lemonade Day?

  • Capital Equipment
  • Consumables
  • Supply & Demand
  • Credit, Debt, Gross & Net Income
  • Marginal Utility
  • Return on Investment
  • Compound Interest
  • Critical Thinking & Collaboration
  • Interest in Attending College
  • Civic Responisbility
  • Customer Service
  • Teamwork & Problem Solving
  • Presentation Skills & Design
  • Leadership
  • Belief That Attaining Goals is Within Reach
  • Personal Productivity
  • Self-Direction & Time Management
  • Social Responsibility & Charity
  • High Order Thinking
  • Social Skills & Self-Confidence
  • Math Calculations
  • Reading & Interpreting Data
  • Oral & Written Communication

90% of Lemonade Day participants plan to participate again!