Our story

The Houston Story

Help us empower today’s youth to be tomorrow’s entrepreneurs!

We're already planning the next Lemonade Day in Houston

Lemonade Day is a free, fun, experiential learning program that teaches youth how to start, own and operate their own business – a lemonade stand. It began right here in Houston, Texas in 2007. Since then it has grown from 2,700 kids to over 55,000 kids in Houston. 

The foremost objective of Lemonade Day is to empower youth to take ownership of their lives and become productive members of society – the business leaders, social advocates, volunteers, and forward thinking citizens of tomorrow. 

Each child that registers receives free materials that teach them the lessons of Lemonade Day like creating budgets, setting profit-making goals, serving customers, repaying investors, and giving back to the community. Along the way, they acquire skills in goal-setting, problem solving, and gain self-esteem critical for future success. They keep all the money they make and are encouraged to spend some, save some and share some.


Meet our Board of Directors

Lemonade Day Houston’s Board of Directors was formed in 2010. The board was created to provide governance, leadership and strategic direction to the organization for its interests in Houston and surrounding communities. The board is comprised of 20 influential entrepreneurs, philanthropists and business executives in the Houston area.


Lisa & Michael Holthouse



Mark Henderson Leary
Mark Henderson Leary



Jeb Bashaw
Private Wealth Advisors

Ryan Baird
Yellow Rose


Bo Bothe
Brand Extract

Lucy Bremond
Community Advisor


Brad Burke
Rice Alliance for Technology
and Entrepreneurship, Rice University

Alia Eads


Lisa Holthouse

Mel Jacobs
Merill Lynch


Mark Montgomery
BBVA Compass

Randy Musgrove
The Service Center


Bruce Smith
Safety Vision

Clare Sullivan Jackson
Sullivan Group


Susan Vick
Syren Capital, LLC


Meet Our Staff


Gaye Jackson
City Director
Lemonade Day Houston



What do kids learn by participating in Lemonade Day?

  • Capital equipment
  • Consumables
  • Supply & demand
  • Credit, debt, gross & net income
  • Marginal utility
  • Return on investment
  • Compound interest
  • Critical thinking & collaboration
  • Interest in attending college
  • Civic responsibility
  • Customer service
  • Teamwork & problem solving
  • Presentation skills & design
  • Leadership
  • Belief that attaining goals is within reach
  • Personal productivity
  • Self-direction & time management
  • Social responsibility & charity
  • High order thinking
  • Social skills & self confidence
  • Math calculations
  • Reading & interpreting data
  • Oral & written communication

72% of Lemonade Day Houston participants met their goal in 2018!