BY STEVEN GORDON, LEMONADE DAY NATIONAL PRESIDENT
Wyler’s Light and Lemonade Day national team members are searching for flavorful and creative lemonade recipes for the Inaugural National Best Tasting Contest. Local Best Tasting Contest winners in participating Lemonade Day cities are eligible to submit their recipes and photos by June 20 and compete to win a $300 prize plus national recognition via Facebook, Instagram and other social media platforms managed by Wyler’s Light and Lemonade Day.
Wyler’s Light has contributed $10,000 to support the 2019 National Best Tasting Lemonade Contest as the sponsor of this contest hosted by the Lemonade Day national youth entrepreneurship program. Contest rules are outlined at lemonadeday.org/national-best-tasting-contest-official-rules.
Wyler’s Light is the perfect sponsor for our inaugural Lemonade Day National Best Tasting Contest. The Wyler’s Light team graciously distributed lemonade mixes, coupons, and novelty stickers to our young participants this spring in Lemonade Day markets across the U.S. and has agreed to fund the cost of the ingredients that our Lemonade Day National Best Tasting Contest judges will use for recipe testing. We appreciate that Wyler’s Light products represent an affordable and convenient alternative to high calorie sodas and juices. Because Wyler’s Light appeals to families with young children, Wyler’s Light consumers are very likely to be mentoring or raising kids like the ones we are targeting for Lemonade Day. Wyler’s Light is readily available in supermarkets, dollar stores, drug stores and online in a wide range of flavors and packages. We are sure to benefit now and in the future from the extensive brand reach that Wyler’s Light enjoys.
Engaging with Lemonade Day and Wyler’s Light
Wyler’s Light brand ambassadors traveled to Houston in May to sample homemade lemonade recipes and interview young lemonade business owners during Lemonade Day activities in a range of venues—farmer’s markets, parks and churches, to name a few.
Check out wylerslight.com to learn more about Wyler’s Light’s backstory, products, and recipes for Pink Lemonade Punch, Sparkling Strawberry Lemonade, Raspberry Mint Delight and many other creations. Instructional videos are available at wylerslight.com/recipes.
As always, I welcome your comments, questions and suggestions. Please email me any time at Steven@LemonadeDay.org.
About The Jel Sert Company
Wyler's Light is a registered trademark of the Jel Sert Company, a family-owned business that's been at the forefront of innovation in the food and beverage industry since 1926. For nearly a century, generations of families have enjoyed Jel Sert's products, which include dessert mixes, drink mixes, ready to drink beverages and freezer bars. The Jel Sert Company's products are exclusively made in West Chicago, Illinois, with over 1,000 employees sharing the company's passion for creating high quality, high value products. For more information, visit www.jelsert.com.
About Lemonade Day
Since 2007, the Lemonade Day program has been teaching leadership and business skills by encouraging children to launch a lemonade business in their community. The organization inspires young people with a desire to learn business skills and financial literacy to set up their lemonade stand where they can apply customer service skills, collaborate with business owners and investors, and experience real world business owner challenges.
Lemonade Day has expanded to 80 licensed markets in the United States, Canada, and six U.S. military bases. More than one million children and thousands of adult mentors have participated in Lemonade Day since 2007. Adults can register a child to participate in Lemonade Day and give them a taste of the sweet success that comes with owning their own business. For more information, visit lemonadeday.org/find-your-city.