We are proud to announce that Nickelodeon, the number-one entertainment brand for kids, is the Marquee Presenting Sponsor of Lemonade Day’s new digital platform, My Lemonade Day, for the 2022 Season.
As a presenting sponsor, Nickelodeon is supporting Lemonade Day’s goal to bring its successful, youth entrepreneurial and experiential program to one million kids annually all across the U.S. and Canada with the help of a new digital app called My Lemonade Day. Nickelodeon is prominently featured in the app – on the splash page and in four lesson modules within the app.
Our My Lemonade Day app equips kids with a “recipe for sweet success” in the form of interactive, animated lessons that focus on business planning, financial management, marketing and sales skills development, product development, customer service, and charitable giving. The curriculum is currently available in English and Spanish and does not require Wi-Fi to use.
“Nickelodeon is the perfect match for Lemonade Day’s groundbreaking program - a solution that helps youth K-8 acquire skills, develop character and be exposed to pathways so over time kids have the tools needed to make choices for themselves and be successful. This well-respected consumer entertainment brand has the global clout and credibility that is essential to helping us achieve our expansion goals in a fun and engaging way,” commented Nicole Cassier-Mason, chief executive officer of Lemonade Day.
“Aligning with Lemonade Day is consistent with our continued efforts to engage youth in educational and entertainment programs that shape their character and impact society as a whole in positive ways,” commented Jenna Poor, director of Nickelodeon’s Live Action & Unscripted Series Marketing based in New York City. “We are also exploring the opportunity to extend our sponsorship to include our Nick’s Family Insiders influencers program and create more content in support of Nickelodeon and Lemonade Day.”
We’re excited to start the 2022 Lemonade Day season that runs from early April through late September. This new partnership is a game changer because it allows even more kids to get access to entrepreneurial lessons and gives them the opportunity to participate in a life changing experience. Here’s to a sweet and successful season!
Register and download the app: https://lemonadeday.org/nickelodeon